Are you trying to fine-tune your social media marketing strategy for this year? You’re in luck because this is the perfect time to make it happen. With new content, new networks, and high competition bracing the landscape, an effective social media marketing strategy paves the way for you to achieve your business goals.
We’ve written a helpful brief guide to building a strong social media marketing plan. Go over the points mentioned below to create a lucrative social media marketing strategy for your brand!
- Goals Define Your Social Media Marketing Plan
Why are you on social media? What do you want from this platform? Your strategy circles around your goals. Most businesses share common goals like boosting brand awareness and increasing engagement. Whether it’s about building a more active community or establishing a brand presence in the market, defining your social media goals is an important step to achieving them.
The goals you set, define how much effort, time, and energy you have to invest in your social media marketing campaigns. A few social goals for businesses of all sizes may be too
- Increase brand awareness
- Grow brand following
- Generate sales
- Convert leads
- Drive web traffic
- Boost community engagement
- Research Your Target Audience
Marketers should avoid making assumptions. While many marketers find opportunities to understand their audience better, others use social data to build relevant social media marketing strategies that will work with the audience. With the right tools and software, marketers can run a thorough market search and research their audience to gather relevant data about them.
Different platforms cater to different audiences. Facebook and YouTube are popular platforms for ads, while Instagram is popular amongst Gen Z and Millennials for eye-catching content. Pinterest is most popular among women and social shoppers, whereas LinkedIn is a popular hub for well-educated and industry-specific content. Every platform is different. Focus on the ones where your target audience is most active.
- Establish KPIs and Metrics
Data-driven strategies will never let your efforts go down the drain. And in the social media world, that means focusing on social media metrics. Dig into data that matters for your goals. Hashtag performance, clicks, reach, paid likes, organic likes, sentiment and engagement are a few metrics that marketers mostly focus on to make sure they align with the goals they set.
- Create Engaging Content
This is a no-brainer. Your social media marketing strategy cruxes on your content. Based on your goals, brand identity, and audience, you must have a clear idea of what kind of content to publish by now. Most brands stick to the same content themes and formats because it helps them create a content strategy that makes sense. Some social media trends you can consider to develop creative content are
- Time-sensitive posts and stories
- Short-form videos
- Content that shows your human/emotional side
But before you jump on the bandwagon, make sure you have your research in place. Check out what your competitors are up to. You can learn a lot from your competition, their success and mistakes. You don’t need much to run a competitive analysis. A strong internet connection powered by Mediacom Internet and a functional device to run a quick google search is more than enough.
Google industry terms, keywords, and phrases and compare their social channels to your own strategies to see what works for your brand. No two social media marketing strategies can be the exact same!
- Establish Social Presence
Marketers are expected to publish fresh content on a regular basis and always engage with their followers. But none of that matters if your customers aren’t active on your clock. Timeliness is important. When can you engage and interact with your followers? Your team needs to be available and active to answer or address any questions and concerns when you post or Tweet. It’s critical to engage after posting.
Your customers want fast responses. Don’t make them wait. Respond to their questions and answer them ASAP to make sure you never miss opportunities to build an engaging community.
- Figure Out What Works and What Doesn’t
By now you should have a clear understanding of your social media marketing strategy, but is it adaptive enough? You will never know how well your campaign did in contrast to another if you don’t analyze your efforts. It’s important to keep a bird’s eye view on your social media engagement to adjust your campaigns accordingly.
Monitor the metric in real-time to make changes while you can. Remain diligent about your data. Be reactive to your running campaigns. Use social media to track ROI and analyze your KPIs to see what you need to change!
To Wrap It Up
Putting together a social media marketing strategy doesn’t necessarily have to be a drag. If you set goals and practice the points above, you’ll stay ahead of the curve for sure! If you’re a social media marketer working from home, make sure you have a strong internet service in place before you start building your next social media strategy. AT&T home internet plans will not let you down! It provides the perfect speed and reliability needed to run a successful marketing campaign right from home.
