Are Shorter Domain Names More Effective and Valuable?

The domain names work as the web address of a company. A domain name is an easy-to-remember web address that allows people to search a specific website. People type the domain name in the search bar of the search engine to find a website. A registered domain name is not unique but also cannot be used by other companies. 

The domain name works as the physical address of your website. The web presence and visibility of your website are extremely dependent on the domain name you choose. The domain name is capable of identifying a group of IP addresses. The IP address has two parts, separated by a period. 

As a business owner, you need to purchase a memorable domain name from a reputed registrar to ensure the proper success and growth of your company. You need to pay an annual fee and you will lose your domain if you don’t renew the subscription. 

What is the Best Length for the Domain Names?

This is one of the most common questions business owners ask before purchasing a domain name. If you’re focusing on branding purposes, you should buy short domain names as they are most effective. The short domain names are memorable and easy to spell. The ideal length of the domain names is anywhere between 5 and 8 characters. 

As per reports, people prefer engaging with a business that has a short and memorable domain name. Here are some benefits of the short domain names you need to know. 

Generate Connections 

Shorter URLs or domain names are generally two words or less. They are not only easy to read but concise and memorable. As they are short and don’t take much space, you can easily include your short domain names on brochures, printed materials, and business cards. When your short domain name is eye-catching, it will stay in people’s minds for a long time. A short domain name will also make your website more memorable, you will be able to develop stronger engagements with your clients and customers. 


One of the best benefits of short domain names is that they are memorable. Keep in mind that longer domain names are extremely difficult to spell and say. Not to mention, your customers will face problems while typing the domain names. When the domain name is short, you can easily share it across various platforms. 

Additionally, the shorter domain names are also relevant as per the popular trends. If you look at the most successful companies in the world, you will notice that most of them have small domain names. This is because shorter domain names also easily capture the attention of the customers. 

Reflects Your Brand 

You cannot expect to achieve success without focusing on the branding of your company. As per Branding Mag, branding increases business value. Short domain names will help you clarify the focus, vision, and core values of your company. While picking the perfect and most effective domain names make sure you consider the following points:

  • The most effective, eye-catching, and unique features of your company 
  • What your brand stands for 
  • The usefulness of your target customers 
  • Who do you want to target


Now that you know why the short domain names are more valuable, it’s time to register. Make sure you contact us and we will register a domain name for your company. 

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