The 4th of July is right around the corner, and it’s time to pump up your patriotism! This is a time of the year when America is festive, and there are special events and barbecues all over the country. As a retail store, you can amp up your sales during this time. However, this cannot be done passively. You need to plan things out and make the most out of this occasion.
From special sales to in-store promotions, you should go for online and offline holiday marketing. This will increase your sales, and also create a festive atmosphere for the 4th of July. Here are a few ideas you should incorporate to get the best out of this holiday.
Change up the online and in-store displays
The first thing you should do is change up your in-store displays. This will create a festive atmosphere in your retail store, and encourage customers to shop for the occasion. Add red and blue decorations and create special product displays in these colors to make the point. Add a few in-store giveaways like free flags or pins to commemorate the occasion.
Incorporate this theme in your online platforms as well. Change up the banners and maybe even your logo’s color scheme for a limited time, so that it is apparent your store is celebrating the 4th of July and has special events and items prepared for your customers.
Launch themed products
You need to have your product launches and marketing campaigns planned well in advance. So, when you’re at that step at the beginning of the year, you should plan a product launch for the 4th of July as well. This can be a patriotic variation of an existing product, with the packaging changed around, or you can use this opportunity to launch a brand-new product.
Make sure you run a proper campaign around this product or collection and work on the 4th of July in the relevant marketing collateral. This will help you stand out and will generate hype around your store as well.
Create a special flyer
Make flyers to advertise the giveaways and sales happening in your store for the 4th of July. Use the 4th of July sale flyer templates on PosterMyWall to design these, so that you have immaculate flyers ready to go, both in print and online.
This flyer should include a blue, red, and white color scheme, and showcase the unique things going on in your retail store for the occasion. If you’re running any special contests or events, you should share the details about those in these flyers as well.
Run a 4th of July social media campaign
This is a must if you want to get as much reach as possible. Utilize your social media platforms, and run special 4th of July campaigns on them. Make posts themed around the patriotic sentiments of the day, and also advertise relevant products like barbecue grills, caps, relevant clothing, and much more.
Post on your social media platforms in the weeks leading up to the day, so that customers have sufficient time to buy the relevant products and increase your sales.
Highlight your American-made products
This is the perfect opportunity to highlight products made locally and be proud of American manufacturing. Whether you have products from big companies or small local businesses, put them on special displays.
These displays will attract patriotic customers and help you play a role in showcasing local products in your area. You can even invite business owners to come in and talk about their American success stories in-store.
Offer relevant holiday deals and discounts
There’s almost nothing more appealing to customers than sales and discounts. Like the other All-American occasion, Black Friday, the 4th of July has now become synonymous with special sales. So, you must also offer sales, deals, and discounts on the day.
Choose a few products which fit in with the 4th of July theme, and run highly attractive deals on them. In addition, you can offer special promo codes for the occasion as well.
Create engaging content like trivia contests
You can encourage customer interaction and engagement by running special contests and events centered around the 4th of July. These can be quizzed about the founding fathers and the history of the United States of America, or you can even host small games such as cornhole or scavenger hunt for memorabilia hidden in the store or on your website.
Offer prizes to the winners of these games to encourage attendance and participation. Make sure you cover these extensively in your marketing to hype people up.
To sum up, there are many ways you can run successful 4th of July marketing campaigns. Incorporate both in-store and online techniques to get the best results.
