It’s always thrilling to get started in the vacation rental business. To increase reservations and customer satisfaction, owners like adding additional touches, such as upgrading old-fashioned décor, installing the newest home automation equipment, or utilizing vacation rental software.
When launching a vacation rental company, it’s easy to overlook one of the most rewarding aspects: marketing! For instance, deciding on a vacation rental company’s brand name.
If you want to build a reputation for your rental property, you need to make sure your brand is strong. Finding the appropriate words to describe your home or vacation might be a challenge, but once you do, you’ll reap the benefits of your hard work. When it comes to making a good first impression, your brand and your welcome book are essential components! Have no idea where to start? What are we waiting for?
Why is a memorable name for your vacation rental important?
For your vacation rental company, your brand, image, and name are crucial. Your company isn’t only confined to your holiday rental. So why wouldn’t you select a decent name for your vacation rental company?
In addition to shaping your company, your vacation rental brand also enhances the professionalism of your firm. If you ask me, “Dana’s NYC Airbnb” does not have the same ring to it as “Uptown Flavor.” Even if the name is a joke or a pun, it demonstrates an aspect of care and attention to your firm and that you took the time to deliberately name it.
Choosing a name for a vacation rental business
Is it possible to come up with a memorable name for your vacation rental from among the 170,000 words in the English language? It’s not uncommon for business owners to have a detailed business plan, meticulously furnish their house, and even build a beautiful website, but they still lack a name for their company. Choosing a name might be one of the most difficult parts of starting a business.
Remember that your vacation rental name is often what people remember, so you’ll want to make it a good one, but don’t let the pressure hold you back from coming up with a unique and memorable name. To help you come up with the perfect moniker for your new house, here are a few pointers. We’ll show you how to come up with a clever name for your vacation rental, and you’ll have it in no time!
1. Begin with a plan of action.
Choosing a brand name for a vacation rental property involves more thought and consideration than just selecting something at random. However, before you get started, you’ll need a good strategy in place. To produce ideas, you should:
• Consider the implications that you want your brand to have;
• look into a local and national competition; (and avoid copying their names)
If you’re looking for a descriptive name like Rented or one that incorporates the surname of the company’s founder like Sotheby’s Realty, you’ll want to first decide on the sort of name you want. Then you’ll want to create some standards for evaluating and shortlisting the names you come up with. For example, we suggest limiting the number of words to two or three and the number of syllables to no more than three (less than three is good and memorable).
2. Make a list of all the names that spring to mind and jot them down.
You may have to go through several iterations to get the “ideal” brand name for your company. As a result, having too many ideas is preferable to having too few.
To get your creative juices flowing, consider the following ideas:
A dictionary and thesaurus can help you identify synonyms and more obscure terms.
The first step is to do a Google storm – type keywords related to your holiday rental into the search engine and see what results appear. Plants, color schemes, facilities, vistas, and so on might all be included in this.
If you’re having trouble coming up with new ideas on your own, invite some relatives and friends around for a brainstorming session!
3. Search for keywords
SEO is becoming more vital for the growth of vacation rental companies who want to establish a name for themselves online. If you want to know what people are searching for on Google, it’s a good idea to do keyword research. Useful if you intend to include your location in your brand’s name at all.
Try Googling a few of the names you’ve come up with to see whether your website appears towards the top of the first page of results.
Choosing a generic name increases your chances of failing to get high search engine rankings. As an additional precaution, checking Facebook, Instagram, and other social networking sites is a good idea to see whether the username is accessible.
Think of how the name may seem on your vacation home’s website. Make a mental picture of how it may look in a logo or while doing internet searches.
What are you waiting for if you don’t have a website yet?
4. Keep in mind what you’ve learned so far and what you want to portray.
If you’re a vacation rental owner operating in a highly competitive industry, you may not always be able to immediately secure the name you want.
With this information, you’ll be in a better position to make an informed choice. How many of these are most in line with your standards?
Keep in mind that your home is a holiday spot, and its name must be eye-catching and appealing to prospective visitors.
With a name like “House of Horrors,” you don’t want to frighten people away from your website or classifieds!
5. Avoid using abbreviations, acronyms, and long, confusing names.
A short and direct name for your holiday house is required. Why? Because the visitor must remember it.
To avoid having to explain the meaning of acronyms all the time, as well as having your visitors forget what they stand for, it is best to stay away from using them altogether.
The same is true for unusual or outlandish names, which may seem intriguing but may lead your guests astray or even send an incorrect impression.
Choosing a long name for your website domain name isn’t a smart idea either. A memorable name for your property may be as short or as long as you choose, as long as it accurately reflects your property.
6. Establish the sort of property you’ll be managing.
The brand name makes it easy to tell what kind of property you’re renting out when you hear it.
To build trust with prospective guests, you must be consistent in the name you choose for your rental.
Guests’ perceptions of your peaceful seaside home or apartment may be skewed if the name conjures up images of frantic city life.
Just as important, the name of a rural home should reflect the surrounding countryside and be tied to the natural surroundings.
By reading the brand name, your visitors should be able to identify the most important aspects of your vacation rental.
7. Experiment with the name of your vacation rental company.
Creating a brand name that you dislike pronouncing or, worse, cannot pronounce is a waste of time.
•Your company name will appear on everything from your website to your business cards, so choosing the one you can live with for the long haul is important.
•So, before committing to a certain name for your vacation rental, check to see if:
•Using a name that is easy to read, speak, and spell (particularly over the phone) is a great way to ensure that your clients won’t be confused and
•that your business won’t compete with a neighboring business with a similar name.
Check to see whether it’s understandable by Siri, Alexa, and any other voice-activated program!
8. Think about who you’re trying to reach.
An opportunity to describe both your company and your target audience is provided by a vacation rental name. Families and adventure-seekers are great target audiences for your brand, so consider including it in your name! Consider including phrases like “romantic” or “secluded,” which may pique the interest of potential guests in your vacation rental name. With the name “Love Birds Loft,” you may be able to attract more couples to stay at your facility.
Similarly, if you’re trying to reach a broader audience, this is also true. Vacation rental jargon should be broad to match your breadth. More broad terms like “relaxing” or “beautiful” will appeal to a wider audience.
Takeaways
There’s no denying the significance of the name you choose for your vacation rental. It’s totally up to you to decide what home means to you, and the process should be fun! If you’re having trouble coming up with a name for your vacation house, go through our suggestions again.
The essential thing to remember when coming up with a name for your company is to keep it brief and to the point. Is there a story behind the name of your vacation rental home? You may share your experiences in the comments section.
