Cloud hosting is undoubtedly something you’ve heard of, but do you realize how beneficial it can be to your company and SEO?
Cloud hosting has the power to advance your company, whether you’re a small startup business looking to increase your online visibility or an established company with SEO tools already in place.
What Is Cloud Hosting?
Cloud hosting is a specific kind of hosting that utilizes multiple servers spread across different locations to host your website instead of one, like in traditional web hosting services. That doesn’t imply that your website has multiple backup servers and one main server. It implies that all of the servers on which it is stored are considered equal, and any of them may be utilized to load your website when people access it.
One of the best providers on the market is FastComet.com, and you can learn more about it on HostAdvice.
What Is SEO (Search Engine Optimization)?
Search Engine Optimization refers to a set of actions website owners take to increase the volume and boost the quality of visitors to their websites from organic search results.
One of the key elements in attracting people to a website is its SERP ranks on popular search engine platforms like Google, Yahoo, Bing, etc. A website must comply with a number of requirements in order to rank well in SEO. It must be secure, informative, fast, and reliable.
Search engine bots, such as the well-known Google site crawlers, constantly crawl through websites to evaluate their overall effectiveness before ranking them in their index. A website that performs well across all of these criteria will appear higher in search results, increasing visitors to the site.
7 Ways The Cloud Can Help You With SEO
Here are the seven ways cloud hosting can help you to increase your SEO ranking.
#1: High Reliability
Google has been pretty clear throughout the years that websites that often go down are not tolerated. Customers can’t access your site if it frequently goes down, which raises the bounce rate. The high bounce rate will lead to lower SERP ranks.
Cloud hosting can solve this issue because your data is spread across several servers. You probably wouldn’t even notice if one of them went down. This is because other servers will step in and keep your website online.
#2: Better Security
Your website is constantly in danger as viruses and spambots scan your website’s comments and posts. When search engines identify these hazards, they decrease your website’s authority ranking and move it further down in the search results.
Cloud service providers employ tools and take precautions to safeguard your site from these security threats.
#3: More Hosting Locations
Google favors websites that are hosted nearby to the person searching when ranking websites. Therefore, if your website is located far from a searcher’s device, it could not rank as well as a site that is housed closer to the searcher.
One of the main benefits of cloud computing is that your website is hosted worldwide rather than being restricted to local servers, allowing your company to access a global audience. You will be able to connect with clients in other nations, whether you are headquartered in the US or the UK.
#4: Higher Speed and Performance
An important factor considered by search engines to index sites is the loading speed. Therefore, improving your speed means improved SEO.
Cloud hosting companies provide excellent speed because their hosting plans usually include caching solutions and CDN. These methods will aid you and turbocharge your website in no time. Furthermore, it will also give you an edge in the race with your competitors.
#5: Improved Mobile Experience
Cloud hosting may increase the mobile-friendliness of your site in addition to speeding it up. Since Google utilizes mobile-first indexing, which ranks websites based on their mobile format, mobile friendliness is a crucial consideration.
Advanced mobile analytics are often included with cloud hosting services from most providers. These statistics provide far more information on optimizing your site’s mobile layout, allowing you to make it more mobile-friendly.
#6: Greater Upkeep and Flexibility
Cloud providers offer clients superior services and first-class maintenance because the IT systems, server locations, and isolated resources are situated in better settings.
The cloud hosting option becomes considerably more affordable and versatile because the complete IT infrastructure is housed in one location. Cloud service providers can also supply various cutting-edge tools and consoles, allowing customers to easily administer their website from a distance.
These sophisticated tools may help businesses create effective SEO campaigns.
#7: Better Protection Against Hardware Failures
You will lose data if a hard drive fails and your website could go offline if you lose enough data. The lost data might be essential to the operation of your company.
You are aware of the kinds of things that may happen if you lose your data, including customer information, email lists, and order lists. Even if you have a backup, it won’t be utilized immediately.
The most recent data storage device advancements are solid state drives, which are quicker, more dependable, long-lasting, and environmentally friendly. You may prevent losing data by utilizing the latest cloud hosting architecture with SSD.
Plans for cloud hosting that use SSDs have fewer incidents of data failures than traditional technology. That will also decrease the chances of your website going offline.
The Final Verdict
Cloud hosting will undoubtedly improve your SEO ranking with the latest technologies and maintenance consoles. Switching to cloud hosting will not be simple in the short term but will bring you a lot of benefits in the long run. So, it’s time for you to migrate to the cloud and benefit from its numerous advantages for your SEO ranking!
