Customers are attracted to brands that offer innovative ways of displaying their products in the new hypercompetitive world of eCommerce. There is no better way than inviting customers to design their products. It eliminates the guesswork of attempting to imagine how the finished product will look while providing real-time photorealistic visualizations.
The 3d product configurator is a revolutionary technology that has revolutionized the way brands market their products online. This is everything you need to know to understand 3D product configures, how you can identify which one you need, and what features are important to consider before you make a purchase.
What Is A 3-D Product Configurator?
A product configurator enables customers to customize or personalize their products with certain options. If you’ve ever used an online shopping platform that allowed you to choose specific colors, patterns, or input text, then you’ve already used one.
Some product configurators have a flat surface, while others are two-dimensional. These products are simply images that change according to the selections made. Modern configurators allow for three-dimensional renderings of products, with features that adapt to customer specifications.
3D Product Configurators Are A Great Option
As they allow you to visualize the final product, 3D product configurators will increase add-to and buy rates. Advanced 3D visual layout tools can offer many incredible features, including:
- Rotate the product in every direction
- Zoom in or out on specific areas of this product
- Get photorealistic 3D renders instead of expensive 2D photography
- Show the user in real-time your selections for the 3D-model
- Let go of any mystery regarding the final product.
What Does Every 3d Product Configurator Need?
The best 3D product designers have some things in common. You need to ensure you get the following:
1. Photorealistic 3d Product Visualization
It is well known the quality of product visualization increases conversion rates by as high as 50%. Many configurators will display photos of the actual product. However, some make use of 3D technology to visualize custom products. These can be inspected to find out how realistic they are. You can make your customers feel more confident about the final product if it’s more lifelike.
2. Complex Business Rules
However, customization can be great but it can quickly get out of control when customers start asking for combinations or products that aren’t practical. This problem can be avoided by having the ability to create rule-based combinations. This will allow you to speed up the sales process and avoid potential snags.
3. Universal Compatibility
Generally, there are over 200 eCommerce websites. Many of them specialize in specific niches and industries. Are you using one of these platforms or another? It is a good idea to check that your chosen configurator supports universal compatibility. Universal compatibility ensures that the integration works with every platform. This allows you to use it with your eCommerce platform of choice, as well as any other platform.
4. Dynamic Pricing
Offering customization and personalization options is a great way to sell to customers and increase product margins. Dynamic pricing allows you to make the process as smooth as possible. As the customer selects the options, dynamic pricing will allow the item’s price to update in real-time. This means the customer will not be surprised and your price update won’t take any additional effort.
5. Multi-Device Accessibility
Did you also know that approximately half of all people who browse the internet use their mobile phones to access your website? Your product configurator needs to work properly on all kinds of different devices. because if it does not, your clients will walk away and never come back.
