The unique view of a company is created by using art in its business environment. An art-based approach to business can highlight the company’s unique characteristics, give it a competitive edge, and convey the culture of the company.
1. The Image of the Company Can Be Improved By Using Art
A company’s art programs can provide clues to its taste, finances, and relationships with the community, and appreciation for the relationship between business and fine arts.
The company can display art on the walls to reflect its identity.
Artwork placed in waiting areas, meeting rooms or reception areas creates a welcoming environment and eases customers and visitors. It represents the company’s achievements and shows a forward-thinking culture.
2. Art Inspires and Stimulates Employees
Research shows that art can be used in the workplace to reduce stress, creativity, and productivity, boost commitment, expand employee appreciation of diversity, promote discussions, and increase creativity.
Employees are often the company’s largest expense item. It is important to keep them happy.
Art adds a human dimension to the work environment.
It is part and parcel of a larger trend that promotes a positive work environment. Each year, reports are published listing the top companies and places to work. High-ranking companies have art collections.
It is a way for the company to demonstrate its integrity to clients or visitors. It also shows how it views the importance and value of its employees. It confirms and supports the company’s image as well as corporate identity.
3. Marketing And Selling Are All About Art. Art Can Represent a Company’s Culture and Products
Commerce and arts have a close relationship. The art of advertising products and marketing has been used for over 100 years.
An important way to increase business is to tie your company’s artistic program to your business activity. This can help you retain and attract new clients. Many companies have acquired art over the past twenty years to reflect their culture, brand, and outlook.
4. Art Can Be a Social Link in the Workplace and Elsewhere
Art is a global language. It builds bridges between people and between ideas. Contemporary art goes beyond the pictorial and challenges the mind.
Promoting networking opportunities and using art in the workplace helps improve customer relations, especially for large clients such as banks.
5. Art Fosters Community Relations
Companies often want to be good corporate citizens. They see their art collections as a way to support the local fine art community. It is in the company’s best interests to put money into the community.
A Company’s Collection Will Usually Display More Artwork than Museums
Many companies use their arts programmes to establish ties with the community. Some corporate programs for art have extended beyond their local communities to create collections that could be part of the national heritage.
Although investing in art is out of reach for most businesses, such investments have many advantages.
Please get in touch with us to learn more about how art can benefit your organisations. For more information about what we stand for in this rapidly changing world, please visit our Shop Small Business. To get a feel of the art we support, click here. Contact us if there are any other questions.
