Every good business person knows that they must provide their customers with outstanding service and exceptional products to succeed. The appearance of the custom card box is a big part of this service and is why we present these useful tips on how you can make your packages more appealing for customers.
1: Wisely Select the Type of Material:
Take care in selecting the carton or corrugated material you will use to package goods. When possible, use cartons made from 100% recycled content and communicate the percentage of recycled materials used. Compared to virgin material manufacture, manufacturing cartons made from recycled content reduces your company’s environmental impact through reduced energy consumption, solid waste generation, and air emissions. Recycled materials are also less expensive than virgin materials, saving your company money.
2: Wrap It Up with a Recycled Content Wrap:
Recycled content wraps give your package an extra visual punch. It is made from 100% recycled newspapers. These wraps have a warm and inviting look of natural Kraft paper while being environmentally friendly to both people and the planet. In addition to simple Kraft sleeves, more advanced options include color on various wrap surfaces, embossing, or perforation for easy opening. With options for virtually every size or shape imaginable, you can add some pizzazz to your packages without breaking the bank.
3: Choose the Right Color Palette:
Color plays a major role in determining what customers think about a product – even before they’ve had a chance to smell or taste it. According to studies, the colors we see can subconsciously affect our buying decisions. So it’s important to choose colors that will make your product look desirable and delicious.
When selecting the colors for your packaging, think about what kind of mood you want to evoke. Warm colors like orange and yellow are perfect for creating a cheerful, festive feeling, while cool colors like blue and green can give off a more calming, refreshing vibe. You can also mix and match different colors to create an eye-catching effect.
4: Use Appropriate Graphics:
Graphics are another great way to enhance the appearance of your packaging and make it more appealing to customers. Depending on the product you’re packaging, you can implement a design that matches its physical properties. For example, if you’re selling candy, you may want to create a wrapper with graphics of the treatment and any other ingredients. You can also increase the appeal of your product by including graphics of younger people eating it or enjoying it.
5: Attention-Grabbing Text:
The right text can help sell your package to customers who are still on the fence about purchasing it. Be sure that the words on your package get straight to the point and clearly explain what’s inside and why someone should buy it. A clever tagline is another great way to catch customers’ attention with witty humor or an important life lesson they can relate to.
6: Include Instructions for Use:
Customers want to know what they should do with the product at a glance. An optimal packaging has clear instructions on using it, the benefits of using your product, and any necessary cautions. It will help you if you write what’s on the package and draw how to use your product. For example, if it is a face cream, show the proper way of applying face cream on the face, i.e., with which tool and in which way. Take care to make sure your writing may be legible.
7: Branding:
If possible, try to incorporate elements of your brand into all aspects of your business, including your packaging. For example, you can gain more loyalty by creating recognizable patterns or colors that customers associate with your company. This is especially important if you plan to sell your product in multiple stores.
8: Use Appropriate Materials:
The materials you use for your packaging will depend on the product you are selling. For example, if you are selling a food product, you will need to use food-safe materials. If you are selling a beauty product, you will need to use safe materials for contact with the skin. Taking the time to choose the right materials will help keep your customers safe and happy.
9: Keep it Fresh:
One of the most important things to remember when designing your packaging is that it needs to be fresh. Products that have expired or been sitting on shelves for too long can look tired and unappealing. Instead, use bright colors and interesting designs to help your product stand out from the competition.
For this purpose, you can also use stickers and labels. Be sure to change the design of your stickers and labels often so that your product remains fresh in the eyes of your customers.
10: Use Your Imagination:
The best thing about designing your packaging is that you can be as creative as you want to be. Experiment with different shapes, colors, and fonts to create a unique look for your brand. Be sure to keep your target audience in mind when creating your design, though, to not alienate potential customers.
Once you have finished designing your packaging, it’s important to take a step back and make sure everything looks perfect. Go over the design, again and again, making sure that it looks exactly how you imagined. Try printing out mockups of your design to ensure that the colors are right before having any large quantities printed.
Final Thoughts:
Packaging is an important part of any business, and it’s worth taking the time to get it right. By using the tips above, you can create custom cardboard boxes with logo that is appealing to customers and safe and environmentally friendly.
Now that you have mastered the art of designing your packaging, there are a few other tricks you can use to improve your product’s appearance. For example, stickers and labels often look more attractive on the packaging than on a regular old piece of paper. You can even have cards designed with your business name and logo so you can hand them out to customers. By taking a little extra time to make a good impression, you will find that your product sells better and reaches more people.
